How to claim your business on ChatGPT in Australia
OpenAI now lets businesses claim their profile in ChatGPT, fix the details it shows and see how often it sends people to their website. Here's who can claim in Australia right now, how to do it, and what to do if your business can't claim yet.
By Tom Galland, Founder of SEO Growth·Published 11 November 2026
The short answer
If you run an online store or online service business in Australia, you can claim your ChatGPT profile today for free through Business Hub. If you run a local business like a salon, trade or restaurant, you can't claim yet, because local claims only work for US listings at launch. ChatGPT still recommends local businesses, though, so the work that gets you named in its answers matters more than the claim itself.
What's new
What is Businesses in ChatGPT?
Launched in beta in November 2026, Businesses in ChatGPT is OpenAI's version of a Google Business Profile. When ChatGPT mentions your business, people can open a profile panel with your description, website and products. Claiming it means you control what that profile says.
OpenAI's launch video for Businesses in ChatGPT.
Fix your details
Website, description, category, logo, cover photo, and delivery and returns policies.
See your numbers
Mentions, profile views, website clicks and common topics over the last 28 days.
Get a blue check
Verified businesses get a blue check on their profile inside ChatGPT.
It's free to claim. Online stores can also upload a product feed or connect their Shopify store so ChatGPT has their real products, prices and stock. Eligible US businesses can publish a Business Agent that answers customer questions inside ChatGPT.
Connecting a Shopify store. Image: OpenAI.
Eligibility
Who can claim in Australia right now?
This is where most of the confusion is. Most coverage of the launch is written for the US, and the rules are different here.
Type of business
Claim a profile
Create a new profile
Business Agent
Online stores (ecommerce)
Yes
Yes
US only for now
Online service businesses
Yes
Yes
US only for now
Local shops, salons and trades
Not yet
Not yet
No
Restaurants and cafes
Not yet
Not yet
No
Based on OpenAI's launch details, November 2026. It's a beta, so this will change. We'll update this page when local claims open in Australia.
Step by step
How to claim your business on ChatGPT
1
Sign in with a business ChatGPT account
Whoever claims the profile becomes its admin, so use a work account rather than a personal one. A free ChatGPT account is fine. You don't need ChatGPT Enterprise or an ads account.
2
Open Business Hub
Go to chatgpt.com/business-hub, or find Business Hub in the ChatGPT sidebar. Search for your business name and pick the listing that matches. Eligible online businesses can create a new profile if there isn't one.
Searching for our own business in Business Hub. The existing listing shows under the option to create a new one.Open Business Hub ↗
3
Claim your listing
Click your listing and you'll see what claiming gives you: insights on how often you're mentioned, control over your products and details, and a business agent. Click Get started to begin verification.
The claim screen for our own listing.
4
Verify you own the business
ChatGPT shows the options that apply to you: a code to your business phone number, a code to your business email, a DNS TXT record on your domain, or connecting your Shopify store. The DNS option is the most reliable if your phone or email isn't public.
5
Wait for OpenAI's review
OpenAI reviews each claim and emails you the result. There's no set timeframe, and some listings show 'Contact support', which means you'll need to request access from OpenAI.
6
Complete the identity check
Once the claim is approved, a separate identity check through Persona unlocks everything else. It can ask for government ID, your ABN or company details and proof you're allowed to act for the business. The name and address need to match official records.
7
Fill in your profile
Add your website, a clear description, your category, logo, cover photo, and delivery and returns policies. OpenAI reviews each change before it goes live, and you get a blue check once you're verified.
Before you start: have your ABN, a government ID and access to your domain settings or business phone ready. Most claims that stall do so at verification, usually because the phone number or email ChatGPT has on file isn't one the owner can access.
Stuck? We can help.
If verification fails, your listing says Contact support, or you're not sure you're eligible, send us your details and we'll give you a call. Or ring us now.
Leave your details and Tom or the team will call you to help get it sorted.
The bigger picture
Claiming won't get you recommended on its own
OpenAI is clear that claiming doesn't guarantee a higher placement or more sales. ChatGPT shows businesses whether they've claimed a profile or not, and it decides who to name from your website, your reviews and what other trusted sites say about you.
That's good news for local businesses that can't claim yet. Two of our clients are already the first business AI tools name in their area, and neither has a claimed ChatGPT profile.
ChatGPT names Exotique Lashes its top pick for lashes in Leongatha.Google AI Mode names Ecco Ristorante the top pick in Drummoyne.
For local businesses
Can't claim yet? Do this now
When local claims open in Australia, the businesses that already show up in ChatGPT will have a head start. These are the five things that make the biggest difference.
01
Make your website easy for AI to read
Clear service pages, your suburbs and service areas, prices or price ranges, and an FAQ that answers the questions customers actually ask. ChatGPT builds its answers from pages it can understand.
Correct categories, services, hours and photos, and the same name, address and phone number everywhere online. AI tools cross-check this information before they recommend a local business.
AI answers lean heavily on reviews. A steady flow of recent, detailed reviews that mention the service and the suburb gives ChatGPT something to quote.
04
Get mentioned on sites AI trusts
Local directories, industry associations, 'best of' lists and local news. When several trusted sites mention you, AI tools are far more likely to name you.
Run our free AI visibility scan to see how ready your website is for ChatGPT and Google AI Mode.
Free AI Visibility Check
See How Visible You Are to AI, Before You Invest
Scan your site in 10 seconds. We check 16 signals across ChatGPT, Perplexity, and Gemini, and show you exactly what to fix.
16 AEO signals checked across 4 categories
See if AI can find, read, and quote your content
Specific, prioritised recommendations
ChatGPT
Perplexity
Gemini
Claude
AEO Scanner
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Frequently asked questions
Can Australian businesses claim their profile on ChatGPT?+
Yes, if you run an online store or an online service business. Local businesses with a physical location, like shops, salons, trades and restaurants, can't claim yet, because local claims currently only work for existing US listings. OpenAI is expected to expand this over time.
How much does it cost to claim a business on ChatGPT?+
Nothing. Claiming and managing your profile is free at launch. ChatGPT ads are a separate, paid product, and you don't need to advertise to claim your profile.
Will claiming my business make ChatGPT recommend it more?+
Not on its own. OpenAI says claiming doesn't guarantee higher placement or more sales. It makes your details accurate and gives you data, but ChatGPT still decides who to recommend based on your website, reviews and what other trusted sites say about you.
What does ChatGPT's Business Hub show me?+
Once you're verified, Business Hub shows the last 28 days of mentions, profile views, website clicks and the common topics in answers that mentioned you. It only shows numbers once you pass a minimum threshold, so a blank metric doesn't mean zero. You never see individual chats.
What is a ChatGPT Business Agent?+
A chatbot that answers customer questions about your products and policies inside ChatGPT. At launch it's only available to eligible US ecommerce and online service businesses. It can't take bookings or payments.
Can an agency claim my business for me?+
The owner or an authorised person needs to make the claim and pass the identity check. After that, you can add teammates or an agency to help manage the profile. Each person needs their own ChatGPT account.
My business isn't eligible yet. What should I do?+
Work on the things ChatGPT already uses to decide who to recommend: a clear website, an accurate Google Business Profile, recent reviews and mentions on trusted sites. That way you're already showing up when local claims open in Australia.
We'll claim and set up your ChatGPT profile if you're eligible, and get your business showing up in ChatGPT and Google AI answers either way. Book a free 30 minute call to see where you stand.
