Top 3 on Google for 59 of 95 searches, and Maps views up from 433 to 5,880 in a year
Exotique Lashes & Beauty is Heather's lash, brow, tan and cosmetic tattoo salon in Leongatha, South Gippsland, running since 2008. It also sells lash supplies and student training kits online, and has been with us since November 2024. The goal was simple: be the salon Google shows first in every town around Leongatha.
A busy salon in a small town, surrounded by smaller towns
Leongatha has a small population, so growth means winning people from Foster, Meeniyan, Korumburra, Inverloch, Mirboo North and Koonwarra too.
- Each surrounding town needed its own reason for Google to show Exotique
- Ads needed to bring in bookings, not just clicks
- The online lash supply store needed to rank alongside the salon
The work behind the results
A page for every town
Local pages for each town around Leongatha, so Exotique shows up first wherever people search.
Google Ads that fill the book
Local campaigns tied to the Business Profile, plus seasonal promotions for the quieter months.
Business Profile and AI search
An active Business Profile and content built so Google and ChatGPT recommend the salon.
What changed
Every number below comes with the screenshot it was taken from. Click any screenshot to see it full size.
ChatGPT's top pick for lashes in Leongatha
Ask ChatGPT for the "best lash salon leongatha" and the answer starts: "My top recommendation for lashes in Leongatha, VIC would be Exotique Lashes & Beauty", tagged as its top pick.
5.0 stars from 80 reviews
Their Google Business Profile, the listing people see when they search for a lash or beauty salon anywhere around Leongatha.
178 leads from Google Ads in 90 days
Between 13 August and 10 November 2026, Google Ads brought in 178 leads from 1,340 clicks for $1,340 of spend. That's about $7.53 a lead, and 24 more leads than the 90 days before.
- 59 of 95 tracked searches now in the top 3, and 71 on page one
- #1 for lash, brow and spray tan searches in Leongatha, Foster, Meeniyan, Korumburra and Inverloch
- Google Maps views grew from 433 to 5,880 over the last 12 months, and total Business Profile views from 2,566 to 9,581
- Direction requests up from 328 to 568, and website clicks from the profile up from 904 to 1,066
- 178 leads from Google Ads in the last 90 days, from $1,340 of ad spend
- 5.0 stars from 80 Google reviews
| Keyword | Before | Now |
|---|---|---|
| beauty salon leongatha | #6 | #1 |
| spray tan leongatha | #17 | #1 |
| eyelash technician foster | #6 | #1 |
| student lash kits melbourne | #9 | #1 |
| eyelash extension remover | #63 | #2 |
| classic lash training kit | #39 | #3 |
| premade lash fans | #35 | #4 |
| lash extension training supplies | #56 | #7 |
| eyelash salon koonwarra | #76 | #9 |
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