#1 on Google for Christmas parties in Drummoyne, and 10 to 12 enquiries a day
Ecco is a waterfront Italian restaurant and function venue on the Parramatta River. We turned their website into an enquiry machine for events, weddings and dining, and made them the venue Google shows first across the inner west.
“Tom and his team have provided me with exceptional results through their SEO & Google Ads work. Their services are perfect for small businesses looking to grow their online presence. Highly recommended.”
A beautiful venue that Google didn't fully understand
Ecco has one of the best spots in Sydney and a loyal crowd of regulars. But the website wasn't set up to win the high value searches, like function venues, Christmas parties and weddings, and enquiries were hard to track.
- Ranking #81 for "best italian food drummoyne"
- No dedicated wedding or suburb pages
- Function enquiries through Tripleseat weren't being tracked
- Calls from Google weren't being measured
The work behind the results
Events and venue schema
Added structured data so Google and AI tools understand Ecco as a restaurant, an events space and a function venue.
Wedding venue page
Built a dedicated wedding page aimed at couples searching for waterfront venues in Sydney's inner west.
Suburb pages
Created pages for Balmain, Rozelle, Leichhardt and Five Dock to capture diners and event planners in nearby suburbs.
Enquiry and call tracking
Connected Tripleseat form tracking and call tracking so every enquiry from Google is counted and can be traced back to its source.
Google Business Profile
Optimised and maintained the profile, turning it into one of Ecco's biggest sources of calls and bookings.
Google Ads
Ran Google Ads alongside the SEO work to keep the bookings calendar full.
Booked out, found first
- 13 keywords reached #1 or #2 on Google within weeks of starting
- Website conversions up 148% to 384 in October
- 10 to 12 form enquiries coming through every day
- 693 calls from the Business Profile in the last 90 days, up 25%, with Maps views up 58%
- Ecco now appears in 74% of tracked AI search answers, and visits from ChatGPT are up 30%
- 15 of 21 tracked keywords on page one
| Keyword | Before | Now |
|---|---|---|
| christmas party venues drummoyneup 71 places | #1 | |
| waterfront dining drummoyne | #1 | |
| best italian food drummoyne | #81 | #3 |
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