3x the leads for the same ad budget, and #2 for "plumber Sydney"
Absolute Plumbing Solutions is a Sydney plumbing business looking after homes across Ryde, Lane Cove, Gladesville and surrounds. In 60 days we tripled their monthly leads from Google Ads without raising the budget, then pushed them onto page one for the searches that bring in real jobs.
A great business paying too much for every lead
The team already had a 5 star reputation. The problem was getting found. Google Ads was spending around $3,300 a month and bringing in 35 leads, and the website was buried on page four for the searches that matter most.
- Cost per lead sat at $96.84 and clicks averaged $6.62
- One ad group had spent $278 without producing a single lead
- "plumbers near me" had a Quality Score of 1, costing $12.13 a click
- No dedicated pages for the suburbs they actually work in
The work behind the results
Rebuilt the Google Ads account
Paused the ad groups that were burning money, archived 60+ keywords that never converted and fixed the Quality Score issues pushing click costs up.
New hot water campaign
Built a dedicated hot water ad group so high value hot water jobs get their own ads, keywords and landing page.
Suburb and emergency pages
Created location pages for Ryde, Gladesville, Lane Cove and Chatswood, plus a 24 hour emergency plumber page built to convert at 2am.
Google Business Profile overhaul
Rewrote services and categories, added fresh photos and posts, and kept the review flow going. The profile now drives as many enquiries as the ads.
Booking form and tracking
Added a simple online booking form, schema markup and full call and form tracking, so every lead is counted and nothing is guesswork.
Showing up in AI search
With strong local pages and reviews, Google Gemini now recommends Absolute Plumbing for searches like leaking shower repair.
More jobs, lower costs, top of Google
- Leads from Google Ads went from 35 in May to 93 in June and 108 in July, on roughly the same $3,300 monthly budget
- Cost per lead dropped from $96.84 to $30.96
- 166 leads from 3,070 ad clicks in the last 90 days, with average cost per click down from $6.62 to $3.23
- 87 enquiries in September alone, 38 from Google Ads and 46 from the Business Profile
- Business Profile calls up 21%, impressions up 27% and mobile search views up 88%
- 10 keywords now on page one of Google
| Keyword | Before | Now |
|---|---|---|
| plumber sydney850 searches a month | #36 | #2 |
| emergency plumbing sydney | #39 | #2 |
| plumber lane cove | #42 | #1 |
| plumbing gladesvilleup 28 places | #1 | |
| plumbing 24 hours | #1 | |
| plumbers ryde area | #2 |
Want results like Absolute Plumbing Solutions?
Book a free 20 minute call. We will look at your site, your Google rankings and your ads, and tell you where the quick wins are.
Book a free strategy call