E-E-A-T SEO: Build Trust That Ranks
Google doesn't just rank content anymore - it ranks credibility. We help you demonstrate Experience, Expertise, Authoritativeness, and Trust so Google (and customers) choose you over competitors.
What is E-E-A-T?
Google's quality guidelines for ranking content. Get this right, and you outrank competitors with better content.
Experience
First-hand, real-world experience with your topic. Google wants to see you've actually done what you're talking about.
Examples:
- • "We've completed 500+ SEO audits"
- • "Here's what happened when we..."
- • Real client results with screenshots
Expertise
Deep knowledge and qualifications in your field. Credentials, certifications, and proven track record.
Examples:
- • "15 years in SEO"
- • Industry certifications
- • Published articles & speaking engagements
Authoritativeness
Recognition as a go-to source in your industry. What others say about you matters more than what you say about yourself.
Examples:
- • Featured in industry publications
- • High-quality backlinks
- • Cited by other experts
Trustworthiness
Legitimacy, transparency, and security. Users need to feel safe engaging with your site and content.
Examples:
- • HTTPS security
- • Clear contact information
- • Privacy policy & terms
The E-E-A-T Spectrum
Low E-E-A-T
Page 10+
High E-E-A-T
Page 1
Why E-E-A-T Matters More Than Ever
Google's Algorithm Prioritizes It
After the Helpful Content Update, Google explicitly ranks sites with strong E-E-A-T signals higher. Sites without it are getting buried.
AI Content Needs Human Credibility
With AI-generated content flooding the web, E-E-A-T is how Google separates real expertise from generic content farms.
YMYL Topics Require It
"Your Money or Your Life" topics (health, finance, legal) won't rank without strong E-E-A-T. Google is strict about this.
It Drives Conversions
E-E-A-T isn't just for Google. Users convert better when they trust you. It's SEO and CRO in one.
How We Build Your E-E-A-T Signals
A systematic approach to demonstrating credibility across your entire digital presence.
Audit Your Current E-E-A-T
We analyze your site, content, and online presence to identify E-E-A-T gaps and opportunities.
- • Author credibility assessment
- • Content quality review
- • Trust signal analysis
- • Competitor E-E-A-T comparison
Build Credibility Signals
We implement on-site and off-site signals that demonstrate your expertise and authority.
- • Author bio optimisation
- • Credential highlighting
- • Case study development
- • Trust badge implementation
Amplify Authority
We get you recognized as an authority through strategic content and link building.
- • Industry publication features
- • High-authority backlinks
- • Expert roundup participation
- • Speaking opportunities
"They helped us establish real authority in our industry. Our rankings improved, but more importantly, our conversion rate went up 40%."
"The E-E-A-T work they did positioned us as the go-to experts. We're now getting featured in industry publications."
"Tom knows how to build credibility that Google rewards. Our YMYL content finally ranks on page 1."
Ready to Build Trust That Ranks?
Get a free E-E-A-T audit and discover how to position yourself as the authority in your industry.