🧮 Free SEO Budget Calculator

How Much Should You
Spend on SEO?

Get a personalized SEO budget recommendation based on your business type, revenue, competition, and domain age. See exactly where your investment should go.

$1.5B
Australian SEO spend 2025
12-24mo
Typical timeline to results
$1,200
Average SMB monthly spend

Your Business Details

$10k
$50k
$500k

Recommended Budget

$0 - $0
per month

Budget Breakdown

Technical SEO$0
25% of budget
Content Creation$0
45% of budget
Link Building$0
30% of budget
Expected Timeline

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Most Australian businesses either underspend on SEO (below the threshold where it can move the needle) or overpay for bloated agency retainers. The average Australian SMB spends $1,200/month on SEO, yet most credible agencies won't take on work below $1,500-$2,000/month because there simply isn't enough budget to do the job properly.

Australian businesses are projected to spend $1.5 billion on SEO in 2025, up 12% from 2024. Digital ad spend in Australia hit $15.4 billion USD in 2025, with digital now representing 74% of all ad spend. Yet 38% of Australian businesses say keeping up with Google algorithm updates is their top challenge.

Why Budget Thresholds Matter

A brand new Australian website typically needs 12-24 months of consistent investment to crack top 3 positions. The budget needs to sustain that runway. Below certain thresholds, you're not buying enough hours of technical work, content creation, or link building to compete effectively.

Monthly SEO retainers in Australia range from $1,400-$10,000+ depending on scope. Local campaigns (including Google Business Profile optimisation) cost $880-$12,125/month depending on market. National campaigns targeting multiple cities run $3,960-$11,000/month. eCommerce SEO typically starts at $2,500-$3,500/month.

The budget breakdown matters too. Roughly 25% should go to technical SEO (site speed, mobile optimisation, schema markup), 45% to content creation (blog posts, service pages, guides), and 30% to link building (outreach, partnerships, digital PR). This distribution ensures you're addressing all three pillars of SEO simultaneously.

Frequently Asked Questions

How much does SEO cost in Australia in 2025?

SEO costs in Australia range from $1,400-$3,500/month for local businesses, $2,500-$7,500/month for SMB national campaigns, and $3,960-$11,000/month for multi-location national businesses. eCommerce SEO typically starts at $2,500-$12,000/month depending on catalogue size and complexity.

Is $1,000/month enough for SEO?

No. $1,000/month is below the threshold where SEO can deliver meaningful results in competitive Australian markets. Most credible agencies won't take on work below $1,500-$2,000/month because there isn't enough budget to execute the technical work, content creation, and link building required to move rankings.

How long until I see results from my SEO investment?

For Australian businesses, expect 6-12 months for initial traction and 12-24 months to reach top 3 positions for competitive terms. Local businesses with lower competition may see movement in 3-4 months. The timeline depends on domain age, competition level, and consistency of investment.

What's the difference between local and national SEO pricing?

Local SEO (single suburb/city) costs $1,400-$3,500/month and focuses on Google Business Profile optimisation, local citations, and suburb-specific content. National SEO costs $2,500-$11,000/month and requires multi-city targeting, broader content strategy, and more extensive link building across multiple locations.

Are cheap SEO packages worth it?

No. SEO packages under $1,000/month typically use automated tools, low-quality content, and spammy backlinks that can result in Google penalties. These packages don't provide enough hours to execute proper strategy, and recovery from penalties can take 6-12 months. Quality SEO requires sustained, substantive effort that has a minimum cost threshold.

Know Your Budget. Now Get Results.

We offer transparent, month-to-month SEO packages with no lock-in contracts. Choose the package that matches your budget and start seeing results in 90 days.

No lock-in contracts • Transparent pricing • Sydney-based team