SEO advice that actually says something.
A weekly email from Tom Galland on SEO, Google Ads and AI search. One idea per issue, usually the one most people have backwards. Join 2,200+ readers.
Read a few before you decide
Every issue is public. Here are four to start with.
Your site doesn't need more content. It needs to actually say something.
The small change that moved our click-through rate by 247%, no new pages, no rewrites, no backlinks.
Organic traffic hasn't dropped. The questions just changed.
Why the businesses panicking about AI search are solving the wrong problem.
The backlink number that doesn't matter.
Why chasing more links is one of the most expensive mistakes in SEO.
You're optimising Google Ads for the wrong thing.
Why tracking form fills is costing you more than you think.
Who writes it
I'm Tom Galland. I run SEO Growth, a small SEO and Google Ads agency in Sydney. I've spent 15+ years doing this for brands like Red Bull, Nokia and Deputy, and now for Australian businesses that need search to bring in leads.
Each issue takes one thing I'm seeing in search and explains what to do about it on your own site. More about us.
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SEO, Google Ads and AI search. A few minutes, once a week.