48,128 clicks from Google in a year, up 67%
Huskee makes reusable cups from coffee husk, a waste product of coffee farming, and sells them to cafes, roasters and coffee lovers around the world. We look after their SEO across the Australian, UK and US stores.
A great product in a crowded market
Huskee had a strong brand and a product cafes love, but competed with every reusable cup brand online. Too much of their traffic relied on people already knowing the name.
- Low visibility for broader searches like "reusable coffee cup"
- Product pages that weren't built around how people search
- Little content aimed at cafes, restaurants and roasters, their wholesale buyers
The work behind the results
Product pages that rank
Mapped how people search for reusable cups, then reworked product titles, descriptions and structure so the cup, swap and renew pages rank for buying searches.
Fast, clean stores
Improved page speed and mobile performance across the Australian, UK and US stores.
Wholesale content
Built content for restaurants, retailers and coffee roasters, the topics that now grow fastest.
What changed
Every number below comes with the screenshot it was taken from. Click any screenshot to see it full size.
Wholesale topics growing fastest
Topic tracking shows the wholesale content working: restaurant searches up 633% in clicks and 817% in impressions, and coffee roaster impressions up 590%.
- 48,128 clicks from Google over the last 12 months, up 67.1% on the year before
- 1.14 million impressions, up 9.7%
- Average position 1.7 for "huskee" (7,221 clicks) and 2.5 for "huskee cup" (6,365 clicks)
- "reusable coffee cup" now on page one and bringing in clicks from 34,000 impressions
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