Being a tradie means your reputation is built on good work, but these days reputation alone isn’t enough. When someone needs a plumber, electrician, carpenter, or painter, they head to Google and the tradie who shows up first is usually the one who gets the job. SEO for tradies is how you make sure that’s you. It brings in steady leads from locals searching for your services and turns your website into a tool that wins work, not just a business card online.
Tradies don’t want calls from everywhere, they want the right kind of work in the areas they service. But customers don’t search “tradie near me”, they make sure their search is specific, such as “emergency plumber Marrickville,” “electrician Parramatta,” or “carpenter Northern Beaches.”
The question is, will your business appear when they do? A local SEO strategy makes sure you show up in those exact searches. By targeting the right suburbs and services, you can keep your pipeline full of qualified leads without paying per click, so your phone rings with the jobs you actually want.
With SEO for tradies, Google Business Profile is as powerful as word of mouth once was, only now it happens online and at scale. When someone needs a plumber, electrician, or carpenter, they don’t scroll through pages of results. They look at the Map Pack, check reviews, and often call straight from what they see there.
This means your profile is often the very first impression a customer has of your business, and it can be the difference between getting the job or being skipped over.
We make sure your profile is set up and optimised properly: accurate name, address, phone number, service categories, and operating hours. We also add photos of your work, grow reviews with quick requests and replies, and keep posts and FAQs up to date so customers have all the info they need.
To make your Google Business Profile work even harder, we connect it directly to suburb-based landing pages on your site, like “Emergency Plumber Inner West” or “Electrician Parramatta.” When someone clicks through from Maps, they land on a page that matches exactly what they searched for, reinforcing that you’re the right tradie for the job.
A generic “Services” page doesn’t cut it for tradies. If someone searches “switchboard upgrade Sydney” or “bathroom renovation plumber,” they expect a page that goes into detail about that specific service, not a quick mention buried among a dozen other promotions they offer. People want a detail description about that exact service and a clear way to get in touch.
We help you create dedicated service pages for each of your main offerings, such as emergency work, installations, renovations, or maintenance. These pages use location-specific keywords, answer common client questions, and are designed to convert interest in leads with photos, testimonials, and strong calls to action.
Content & Authority: Showing You Know Your Trade
Tradies get asked the same questions every day: “How much will this cost?” “How long will it take?” “Do I need approval for this?” By answering those questions on your site, you give customers confidence and show them you know your trade inside out.
This content also tells Google you’re an expert in your field. Detailed blogs, job write-ups, and suburb-focused case studies build a footprint that outperforms competitors with thin or generic sites. The more your site covers the topics customers care about, the more likely Google is to rank you and the more likely clients are to trust you before they even pick up the phone.
Most people looking for a tradie are on their phone and usually in a rush. If your site takes too long to load, looks messy on mobile, or makes it hard to call, they’ll just move on to someone else. Technical SEO sorts that out by making your site quick, easy to use, and set up properly.
That means fixing broken links, cleaning up duplicate pages, setting up redirects, and making sure Google can actually inspect your site. We also make the layout simple to follow, with clear links from your homepage through to each service or suburb page. The end result? A site that runs smoothly, shows up properly in search, and keeps customers around long enough to pick up the phone.
What is SEO, and why do tradies need it?
SEO, or Search Engine Optimisation, is the process of improving your website so it ranks higher in Google. For tradies, this means being found when people in your area search for services like plumbing, electrical work, carpentry, or renovations. The higher you rank, the more calls and jobs you win.
How long does it take to see results from SEO for tradies?
SEO usually takes a few months to show real results. Rankings and calls build over time as Google recognises your site’s authority. The big difference from ads is that SEO keeps working once it’s set up and leads continue without the ongoing cost per click.
What are the key SEO strategies for tradies?
The most effective strategies include optimising your Google Business Profile, building suburb-specific landing pages, and creating detailed service pages for each type of work you want to target. Adding useful content and ensuring your site is mobile-friendly and fast rounds out the process.
How does local SEO benefit tradies?
Local SEO makes sure your business appears when someone searches for a tradie in their suburb. By optimising your Google profile and building suburb-specific pages, you increase your chances of showing up in Maps, which is where most people click first. That means more enquiries, more booked jobs, and less time chasing lead
Tom Galland — Founder of SEO Growth
Trusted by 100+ growing brands across Australia