If you’re a doctor, you know how hard it is to stand out online. Competition is steep due to the never-ending high demand for a good doctor. However, a smart SEO plan can help you shine online, getting your desired audience through the doors when they need it.
Healthcare search is unique, but our team knows how to map what your patients look for in their care. By building a practical, sales-focused plan, we put your services in front of local patients when they are ready to book.
Patients search by service, suburb, and symptoms. If you show up when that happens, you win steady appointments without paying per click forever. Effective SEO increases visibility in Google, reduces your acquisition costs compared to ads, and establishes your practice as the trusted choice in your area.
Patients often search locally, typically seeking the quickest and easiest solution. Most healthcare searches carry immediate intent, which means visibility in the Map Pack turns into calls and bookings the same day. For a practice, local SEO is not a nice-to-have. It is the channel that keeps appointment books full with the right patients in the right suburbs.
The practical outcome is simple. More qualified calls, more booked appointments, and less admin time answering the same questions by phone. A tailored local SEO plan puts your practice in front of nearby patients who are ready to book now, not weeks later.
Your Google My Business Profile is the single most important local asset for a clinic. It is your digital doorstep in Google Search and Maps. We optimise GBP first, then support it with suburb pages and citations so you show up where decisions are made.
We set up and maintain the essentials on your Google Business Profile, including accurate name, address, phone, tracked website URL, and business or holiday hours, plus the correct primary and secondary categories with service lists that match how patients search.
We enable appointment, call, message and directions actions, structure practitioner profiles and locations correctly, grow reviews with fast replies and simple requests, and keep photos, posts and FAQs fresh to reduce phone time.
We then connect GBP to suburb-focused pages on your site that target specific localised keywords, for example, “GP Western Sydney” or “family doctor Parramatta”. This pairing of a complete GBP and useful local pages builds authority, improves Map visibility, and turns searches into bookings.
Keyword research is how we give your site’s authority for terms your patients are directly looking for. We do this by identifying your audience's search intent, what drives them to look for a service like yours.
Then, we start building your core services, such as paediatrics, cardiology, and skin checks. We create landing pages to provide a location for this intent and helpful blogs that answer real patient questions.
With a solid base of the topic on your site, Google associates you as the expert.
How We Create SEO Content for Doctors
Writing for medical practices requires answering fundamental questions that your patients are already asking online. With AI summaries appearing in nearly half of Google searches, we focus on creating clear, authoritative blogs and service pages that deliver concise answers and position your practice as a trusted source.
This content-first strategy builds more than rankings. It builds patient trust that your the right practice for the job, supports internal linking across your services, and turns searchers into appointments.
Medical sites fall into a YMYL (Your Money, Your Life) category, so authority is crucial. Earning high-quality, reputable backlinks demonstrates your jurisdiction to your audience.
We achieve this through digital PR, local directories, and guest posting on other already vetted and trusted sites, thereby expanding your company's share of voice, authority, and, more importantly, your rankings with Google.
Internal links help patients (and ultimately Google) understand their way around your site. A difficult-to-navigate site is a user nightmare. So, we map a clean structure so authority flows to your key pages.
From Homepage to Landing page to related blogs, once a user is on your site, we make it easy to keep them there until the final conversion. Using natural anchor text, rather then keyword stuffing, the result lead to stronger rankings, longer sessions, and clearer conversion paths.
What is SEO? How does it apply to doctors?
SEO, or Search Engine Optimisation, is the practice of optimising your website to rank higher in search engine results. Doctors benefit from SEO because it helps them attract more potential clients by improving their online visibility. With better SEO, your medical services become more discoverable to those searching for medical services in your area.
How long does it take to see results from SEO for Doctor Services?
The time it takes to see noticeable results from SEO can vary. Generally, it may take several months before you see significant improvements in your website's rankings and traffic. SEO is an ongoing process, and results tend to accumulate over time as search engines recognize the value of your content and authority in your niche.
What are the key strategies for the medical industry?
Key SEO strategies for medical directors include optimising your website for relevant keywords, creating high-quality content, improving website speed and mobile-friendliness, obtaining high-quality backlinks, and optimising your Google My Business listing. Additionally, optimising image metadata, such as alt tags and file names, is essential for image-based businesses like medicine.
How does local SEO help doctors?
Local SEO is crucial for medical directors because it helps you target potential clients in your geographical area. It involves optimising your website and online profiles to appear in local search results, like "licensed physician near [your city]." This makes it easier for people looking for medical services in your area to find and contact you, increasing the likelihood of booking local clients.
Tom Galland — Founder of SEO Growth
Trusted by 100+ growing brands across Australia