Flax Flower

Overview

Flax Flower is a well-established florist based on the Sunshine Coast, known for its beautiful, locally grown flowers and creative floral designs. Offering a range of services, including wedding and funeral arrangements, Flax Flower is beloved by locals for its personalised service and high-quality products. The owner, Amanda, has a background in floristry from New Zealand and has built a strong reputation for the business since it opened in 2003.

Despite a strong local presence, Flax Flower struggled with online visibility and was not attracting enough organic traffic to convert visitors into customers. The company’s goal was to drive more traffic to their website and ultimately increase sales through their online store.

The Challenge

Before working with SEO Growth, Flax Flower faced several issues:

• Low online visibility: Despite their established reputation in the local area, Flax Flower was not ranking for important local search terms such as “florist Coolum” and “flower delivery Sunshine Coast.”
• Limited organic traffic: The business relied heavily on foot traffic and word-of-mouth referrals, but their website was not generating the sales it should have been from organic search.
• Need for a more effective online store: Flax Flower’s online presence needed to be optimised to match the quality of their in-store service and make it easier for customers to browse and purchase their floral arrangements.

The Solution

To address these challenges, SEO Growth implemented a straightforward, results-driven SEO strategy aimed at boosting Flax Flower’s online presence and driving more sales through the website.

Key strategies included:

• Keyword Research and Optimisation: We conducted in-depth keyword research to identify high-value terms specific to the florist industry, particularly for local searches like “florist Coolum” and “wedding flowers Sunshine Coast.” We then optimised their website to rank for these terms.
• On-Page SEO: We optimised existing content across Flax Flower’s service pages, blog, and product listings, improving meta titles, descriptions, and headings for better search engine visibility.
• Content Strategy: We added blog content focused on floral trends, flower care, and event-specific arrangements, which helped Flax Flower attract organic traffic from searches related to weddings, funerals, and local events.
• Local SEO Optimisation: We focused on improving Flax Flower’s visibility in local search results by optimising their Google My Business profile and ensuring consistency across local directories.
• Technical SEO: We addressed several technical issues, including improving page load speed, mobile responsiveness, and ensuring the website was easy to navigate, which ultimately improved the user experience and site performance.

The Results

Within weeks of implementing these SEO strategies, Flax Flower saw significant improvements in their website performance and online sales.

• Increased Organic Traffic: Flax Flower saw a 531% increase in impressions and a 41% increase in clicks. The website began ranking for key local search terms, driving more traffic from local customers.
• Improved Rankings: The business moved from low visibility to ranking for important local keywords, including “florist Coolum” and “flower delivery Sunshine Coast.” Their targeted terms saw considerable growth in impressions and clicks.
• Sales Growth: With higher traffic and improved rankings, Flax Flower saw an increase in online orders, including for seasonal bouquets and wedding arrangements, contributing directly to their revenue growth.

Key Metrics

• Impressions: 42.4k (531% increase)
• Clicks: 1.2k (41% increase)
• CTR: 9.9%
• Keyword Growth: Ranked for keywords like “florist Coolum,” “flower delivery Sunshine Coast,” and “wedding flowers Noosa.”

Conclusion

Through a targeted SEO strategy, we helped Flax Flower increase their online visibility, attract more local customers, and drive sales through their website. In just a few weeks, their website went from having minimal traffic to becoming a reliable source of revenue. As Flax Flower continues to grow, we will maintain their SEO efforts to ensure ongoing visibility and sales growth.

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