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Published On
26th June 2024
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Written By
Tom Galland

Starting a business, just like when I started this agency, often stems from a passion for your service or product. You put together a business plan or dive right in, and off you go. You build your website, find your first client, and experience the best feeling in the world. But throughout this process, SEO often doesn’t even cross your mind. Or maybe it does, but it sounds too complex to tackle.

Ignoring SEO in the early stages is a common pitfall. Many entrepreneurs believe that SEO is something to consider later, once the business is established. However, this mindset can significantly hinder your growth potential. In today’s digital age, having a solid SEO strategy from the get-go is crucial. It’s not just about getting traffic; it’s about attracting the right traffic. Without SEO, your beautifully designed website might remain a hidden gem. Or unseen by potential customers actively searching for your services.

So, why is SEO so essential for new businesses in Australia? The answer lies in visibility and competitiveness. Australia’s market is competitive. Your potential customers are online, searching for solutions that your business can provide. By integrating SEO into your business strategy from day one, you ensure that your website is showing up on results. is optimised to appear in search results, making it easier for customers to find you. This boosts your brand presence and establishes your authority.

Investing in SEO early on saves you from playing catch-up later. It’s much harder to fix an SEO-unfriendly website after it’s been built. Rather we all like to incorporate SEO best practices from the beginning. Focus on SEO from the start. Lay a strong foundation that you can build upon as you go. And it doesn't have to be perfect. If you're like most Small Businesses in Australia, cash flow is tight. So investing in an SEO Agency isn't the first thing. And we know that. So here's my scoop on how to get off the ground and bring in Google Search leads early on. 

SEO Overview

Search Engine Optimisation (SEO) aims to ensure your website ranks at the top of search results for relevant keywords. Imagine running a local garage in Bondi; naturally, you want to show up #1 on Google for “Local Garage in Bondi.”. This drives traffic to your site and establishes your credibility in the eyes of potential customers. Appearing at the top helps increase your chances of new leads. Plus, attracting local clientele who are actively looking for your services.

Achieving a high ranking in search results can happen in various ways. Including a great website, optimised, relevant content, and adding value is crucial. Let's dive into simple ways you can make this a win without spending hours every day. Each of these play a role in seeing growth. Which you can ensure will help your business get the visibility it deserves.

Keyword Research

What is your ideal target audience going to search for? You probably already know this. And that’s why you started the business. You are an excellent insight for knowing who you’re selling to. 

Here's an exercise. Think about the specific terms and phrases your potential customers might search for to look for your products or services. A quick tip to kick off: Write down three questions you think your audience will search for. For example, if you run a local garage in Bondi, these questions might be, “Where can I find a reliable garage in Bondi?” or “Best car repair services in Bondi.”

Once you have these initial questions, let's use some free tools. You can use tools like Google Keyword Planner, Ahrefs, or SEMrush. Enter in the keywords or questions you’ve thought about. These tools will then show you what has a high search volume but aren’t that competitive. This way, you can target keywords more likely to drive traffic to your site. Right keywords means SEO Growth. 

On-Page SEO

So now you’ve got your keywords. Let’s focus on implementing them and other tactics to optimise your website. On-page SEO is about ensuring your website is well-structured. It's optimised for search engines and users. This means not only using your chosen keywords well. It also means improving the technical and content elements of your site. This will make it work better and be easier to use. Focusing on on-page SEO ensures that your website is findable by search engines. It also provides a great user experience. This can lead to higher rankings and more conversions.

Optimising Your Website's Structure

A well-optimised website structure is the backbone of effective on-page SEO. First, make sure your URLs are clean and descriptive. Also, include relevant keywords. For instance, instead of "," a better URL is "" This change helps search engines and users to understand the page.

Title tags and meta descriptions also play a crucial role in on-page SEO. Your title tag should be short. It should contain your main keyword. It should describe the page well. Meta descriptions don't directly affect rankings. But, they can impact click-through rates from search results. A good meta description includes your main keyword. It can make users more likely to click on your link. Both elements should be tailored to each page. This will maximise their impact.

Importance of Quality Content and Keyword Placement

High-quality content is the cornerstone of effective on-page SEO. Your content should be valuable, informative, and engaging to your audience. You must add your keywords to the content naturally. But, don't stuff them in. Stuffing hurts user experience and search rankings. Use your main keyword in the first 100 words. Then, use it naturally throughout the content. This includes headings and subheadings.

Also, optimise images. Use descriptive file names and alt text. This helps search engines understand the images. It also helps users who rely on screen readers. Remember, good content addresses the needs and questions of your audience. It is more likely to be shared and linked to. This sharing and linking will further boost your SEO.

Using Header Tags (H1, H2, H3) to Organise Content

Header tags (H1, H2, H3) will help you organise your content well. It makes it easier for both search engines and users to navigate. The H1 tag should be used for the main title of your page and should include your primary keyword. Use subheadings (H2, H3, etc.) to break up the content. They make it more manageable. They should also include relevant keywords where appropriate.

Header tags improve readability. They also show search engines your content's hierarchy. This can help search engines understand the main topics and subtopics of your page. It can boost your chances of ranking for relevant keywords. Also, good content helps users. It makes it easier for them to find information.

Ensuring mobile-friendliness and fast loading times.

In today's digital landscape, ensuring your website is mobile-friendly is crucial. More people access the internet via mobile devices. So, search engines like Google now rank mobile-friendly websites higher. Use responsive design. It ensures your site looks and works well on all devices, from desktops to smartphones. Tools like Google’s Mobile-Friendly Test can help you identify and fix any issues.

Fast loading times are equally important. A slow website frustrates users. It leads to more bounces and hurts your SEO. Speed up your website. Do it by compressing images. Also, browser caching should be used to reduce HTTP requests. Tools like Google PageSpeed Insights can give valuable advice. They can help improve your site’s speed. A fast, mobile-friendly website enhances user experience. It also tells search engines that your site is high-quality. It deserves higher rankings.

Focus on these on-page SEO tactics. They will create a solid base for your website. They will make it more appealing to both search engines and users. This can help drive more free traffic to your site. It can also improve your overall online visibility.

Content Strategy

You are an expert in your field. Your industry in Australia needs your knowledge. You need a good content strategy. It shows your expertise and engages your audience. It also boosts your SEO. Create valuable, informative, and engaging content. By doing this, you can attract and keep customers. It will also establish your authority in your niche.

Creating Valuable, Informative, and Engaging Content

Creating valuable content is the key to a successful content strategy. This means going beyond basic info. You must offer insights, solutions, and advice that can help your readers. Helpful content attracts visitors. It also encourages them to spend more time on your site and return.

To create such content, start by understanding the needs and interests of your target audience. Conduct research to identify common questions, challenges, and pain points within your industry. Then, develop content that addresses these issues in a comprehensive and engaging manner. Use a variety of formats—such as articles, guides, infographics, and videos—to keep your content fresh and appealing. Good content resonates with your audience. It will naturally attract more shares, backlinks, and engagement. This boosts your SEO.

Blogging Regularly to Address Common Questions and Pain Points

Blogging is a great way to keep your website updated. It adds fresh content and addresses your audience's common questions and pain points. Each blog post is a chance to target keywords and topics. They are what your potential customers are searching for. Publish helpful content often. It can boost your site's visibility in search results. This will bring more organic traffic.

When planning your blog content, think about the questions your customers frequently ask. Make a list of these questions. Then, write detailed posts that give clear, thorough answers. Also, cover industry trends, case studies, and how-to guides. These will further show your expertise. A well-maintained blog boosts your SEO. It also sets you up as a thought leader in your field. It builds trust and credibility with your audience.

Using Multimedia (Images, Videos) to Enhance Content

Adding images and videos to content can greatly improve its appeal and effectiveness. Pictures help break up text. This makes it easier to read and more fun. It also fits different learning styles. Some people prefer visuals or sound over text.


Use great images, infographics, and videos. They will complement your writing and show key points. For instance, a video tutorial can be better than a written guide. It's good for explaining complex processes. Infographics can sum up data and stats in a visually appealing way. They make them easier to understand and share. Multimedia content improves user experience. It also makes it more likely that your content will be shared on social media and other platforms. This sharing boosts your SEO.

Internal Linking to Improve Site Navigation and SEO

Internal linking is crucial. But, it is often overlooked. It's part of content strategy and on-page SEO. You can improve site navigation by linking to other relevant pages and posts on your site. This will also improve user experience. It will help search engines understand your content's structure and hierarchy.

When creating content, look for chances to link to other related articles, products, or resources on your site. For example, if you're writing a blog post about car maintenance, you can link to other posts. They can be about specific maintenance tips or related services you offer. Internal links guide visitors to more content. They may find it useful. This keeps them on your site longer and reduces bounce rates. These links also spread page authority across your site. They help raise the ranking of individual pages in search results.

Technical SEO

Nowadays, most out-of-the-box website builders handle about 90% of technical SEO for you. However, you must understand the remaining 10%. Also, you must ensure your site is technically sound on the backend. This is crucial. Technical SEO focuses on optimising your website's infrastructure. It helps search engines crawl and index your site faster. By fixing technical parts, you can boost your site's visibility and user experience. These are key for higher search rankings.

Importance of a Clean and Efficient Website Code

If you aren't touching code, skip this bit. A clean and efficient website code is fundamental for good technical SEO. Well-structured code ensures that search engines can easily crawl and understand your website. This means using proper HTML tags. You should also cut unnecessary code and make sure your website meets web standards. Clean code helps search engines. It also speeds up your website, which is critical for user experience and SEO.

To keep code clean, avoid using too many plugins or extensions. They can bloat and slow your site. Regularly review and update your code to eliminate any redundant or outdated elements. Keeping your website code lean helps search engines index your pages well and fast. This can lead to better rankings and more traffic.

Utilising XML Sitemaps and Robots.txt Files

XML sitemaps and robots.txt files are essential tools in your technical SEO toolkit. An XML sitemap is a file. It lists all the important pages on your website. It helps search engines find and index your content better. It acts as a roadmap for search engines, ensuring that no important page is overlooked.

On the other hand, a robots.txt file is used to manage search engine crawling. It tells search engines which pages or sections of your site should not be crawled or indexed. This is very useful. It prevents duplicate content issues. It also keeps parts of your site private. Well-made XML sitemaps and robots.txt files help search engines. They can efficiently navigate and understand your site. This leads to better indexing and search performance.

Ensuring Proper Website Indexing by Search Engines

Indexing is crucial. It ensures your content appears in search results. Search engines must index your site correctly. If they can't, your pages won't show up in search results, no matter how valuable your content is. Check your site often for crawl errors. You can use tools like Google Search Console to do this. This tool gives insights into how Google crawls and indexes your site. It alerts you to any issues that need fixing.

Use tools. But also, make a logical site structure with clear navigation. This helps both users and search engines. It lets them understand your content's hierarchy and importance. Make sure all your key pages have internal links. They should also be in your XML sitemap. Proper indexing helps you. It improves your chance of appearing in relevant search results. It also helps you drive more traffic to your site.

Fixing broken links and ensuring proper redirects.

Broken links and bad redirects can hurt your site. They harm its SEO and user experience. Broken links lead to dead ends. They frustrate users and search engines, and may lower your site's rank. Regularly audit your site to identify and fix any broken links. Tools like Screaming Frog SEO Spider can help you scan your website. They find broken links and other SEO issues.

Proper redirects are equally important, especially when you update or remove pages. Use 301 redirects. They permanently redirect old URLs to new ones. This ensures that both users and search engines go to the right page. Avoid using 302 redirects for permanent changes. They are for temporary redirections and can confuse search engines. You enhance user experience. You do this by keeping a site free of broken links and using proper redirects. This also preserves your site's SEO value.

Analytics and Adjustments

Setup Google Analytics and Search Console from Day One. And it's easy to set up. Having years of data on your business can help you with business decisions.

Setting Up Google Analytics and Search Console

The first step is to set up Google Analytics and Google Search Console. These tools let you leverage analytics for your website. Google Analytics lets you track and analyse many aspects of your website's performance. For example, the number of visitors, where they are, and the pages they visit. This tool shows how users interact with your site. It helps you find areas to improve.

Google Search Console focuses on your site's presence in Google search results. It helps you monitor issues. It also helps you troubleshoot issues. They are related to your website's indexing and visibility. Link Google Analytics with Search Console. You can gain deeper insights into how your SEO pays off and how users find your site in search. Setting up these tools is easy. The data they provide is essential for data-driven decisions.

Monitoring Key Metrics (Traffic, Bounce Rate, Conversions)

Once you have Google Analytics and Search Console set up. The next step is to watch key metrics. They show your website's performance. Traffic metrics show the number of visitors and page views. They give you an overview of how much attention your site is getting. However, traffic alone is not enough to gauge success.

Bounce rate is another key metric. It shows the percent of visitors who leave your site after viewing just one page. A high bounce rate may mean your content or user experience needs improvement. Metrics show conversions. They include the number of completed goals (e.g., form submissions, purchases). They are crucial for seeing how well your site is doing. By regularly monitoring these metrics, you can spot trends and patterns. They inform your SEO strategy and business decisions.

Making Data-Driven Adjustments to Your SEO Strategy

With a wealth of data at your disposal, you can make informed adjustments to your SEO strategy. For example, if you notice that some pages have high bounce rates, you can investigate. You can then improve the content or user experience on those pages. Specific keywords or landing pages drive lots of traffic but don't convert. You may need better calls to action or to adjust your keyword targeting.

You can use data-driven adjustments. They let you always improve your site. You base the changes on real user behaviour and performance data. This process is iterative. It helps you stay ahead of the competition. It ensures that your SEO fits your business goals. By analysing your data often and making needed changes, you can improve your website. This will lead to better results over time.

Regularly Updating and Refreshing Content Based on Performance Data

SEO is not a one-time effort. It is an ongoing process. It needs regular updates and optimisations. Use the data from Google Analytics and Search Console. Based on it, you should regularly update your content. This will keep it relevant and valuable to your audience. For example, if a blog post is doing well, you should expand it with new information. Or update it to reflect the latest trends and insights.

Fresh content is better. It shows search engines that your site is active. This can boost your rankings. It will keep or improve your visibility in search results. Also, updating your content often keeps your audience engaged. It encourages them to return to your site for new information.

Consistency and Patience

Just like you are doing with your business, be consistent with your SEO efforts. I'm writing this blog post while enjoying tea on my couch. You need to find time to invest in your SEO. SEO is not a quick fix. It's a long-term investment that needs dedication, persistence, and continuous effort. But, it leads to big results. By being consistent and patient, you can build a strong online presence. You can also achieve lasting growth.

Understanding That SEO Is a long-term investment.

SEO is a marathon, not a sprint. It takes time for search engines to recognize and reward your efforts. Paid advertising brings immediate results. SEO improvements can take months to show. But, a well-executed SEO strategy has long-term benefits. They far outweigh the initial wait. High search rankings can drive consistent, organic traffic to your website. They provide a steady stream of potential customers without ongoing ad costs.

Seeing SEO as a long-term investment helps set realistic expectations. It keeps you motivated to continue your efforts. It’s important to track your progress over time and celebrate small victories along the way. SEO improves slowly. Understand this to stay committed to your plan. Be patient as you work towards your goals.

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Importance of Consistent Efforts and Regular Updates

Consistency is key in SEO. You must regularly update your website with new content. You must also optimise existing pages and build quality backlinks. These are all part of keeping a strong SEO presence. Search engines favour websites that are active and continuously improving. Consistent efforts signal to search engines that your site is relevant. It shows the site is trustworthy and worth ranking higher in search results.

Creating a routine for your SEO tasks can help ensure you stay on track. Set aside time each week or month to review your analytics. Also, use it to update your content and try new SEO tactics. Regular updates keep your site fast. They also engage your audience and bring them back. By working consistently, you build a strong base for long-term SEO success.

Staying Informed About SEO Trends and Algorithm Changes

SEO is always changing. Search engines regularly update their algorithms and add new ranking factors. Staying informed about these changes is crucial. It will help you maintain and improve your search rankings. Reading good SEO blogs. Going to industry conferences. And joining online forums can help you stay current. They cover the latest trends and best practices.

Adapting to algorithm changes and new trends lets you refine your SEO strategy. It helps you stay ahead of the competition. For instance, search engines care more about user experience. So, your website being mobile-friendly and fast-loading is increasingly important. Keep yourself informed and flexible. You can keep optimising your site. Do it to meet the changing criteria set by search engines.

I want you to walk away from this blog feeling inspired that you can start your business with SEO in mind. Embracing SEO from the start can set you on the path to success. It helps you attract the right customers and stand out in a tough market. Remember, SEO is a long-term investment that requires consistency, patience, and ongoing effort. But, with the right strategies and tools, you can build a strong online presence. You can also achieve growth that lasts.

Get Your Free Keyword Research Now!

You conduct thorough keyword research and optimise your website’s structure. You create valuable content and maintain a technically sound site. Each step in your SEO journey brings you closer to your business goals. Don’t wait until it’s too late to realise the importance of SEO. Start now and lay the groundwork for a thriving business.

At SEO Growth, we are passionate about helping businesses like yours succeed. If you’re ready to take your SEO efforts to the next level, we’re here to guide you every step of the way. Book a call with us today. Let’s discuss how we can make an SEO strategy to fit your needs and goals. Visit our website or click here to schedule a call.

Thank you for reading, and best of luck with your SEO journey. Remember, the key to success lies in starting early and staying committed. Let's make your business visible to the world.

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